During the late-’80s, two groups of teenagers from neighbouring areas of Brooklyn came together to form a boosting crew with
a common goal— accumulate as much Polo Ralph Lauren as possible, by any means possible.
Known as the Lo Lifes, they dressed themselves in the finest garments stolen from every upper-class department store in the tri-state area, while living a reality that was the complete opposite of what Ralph Lauren represented.
To the authorities the Lo Lifes were criminals, but to themselves and people on the streets, their actions signified something else. They aspired to be something greater, and empowered themselves by taking something that wasn’t meant for them and making it their own.
For the past six years New Zealand born photographer Tom Gould and Lo Life founder, Thirstin Howl the 3rd, have been documenting this culture.
Interviews, archival pictures, and recent portraits of key players make up the first-ever book recounting how a group of kids in Brooklyn went on to influence mainstream rap stars and birth a movement of boosters and collectors of Polo worldwide.
IPF & Doomsday present a photographic exhibition featuring work taken from this series, as well as an exclusive, limited edition run of supporting tees and merchandise and the AU premier screening of the accompanying short film of the same title.
Tom Gould is a New Zealand born, NY-based award-winning photographer and director.
Fascinated by urban subcultures and the streets around him, Tom has tapped into worlds that exist at a very local level, but ones that resonates globally. Throughout his work, Gould aims to photograph the underlying beauty in every situation, while portraying the raw honesty of life he encounters.
His work as a director has also garnered critical acclaim and global attention, writing and directing original concepts for recording artists such as Future, Action Bronson and Joey Bada$$. Gould is also credited as a creator on Action Bronson’s VICELAND show, “F*ck, That’s Delicious”.
Event Photo's by Rol.