Cult label Perks and Mini (P.A.M) has been a part of Melbourne’s independent fashion scene since establishing in 2000. Run by husband and wife team Misha Hollenbach and Shauna Toohey, P.A.M’s distinctive aesthetic is best described as visual pandemonium. Their seasonal collections of men’s and womenswear are characterised by bold print designs informed by visual puns and idiosyncratic imagery. In their words, ‘P.A.M clothes are for wearing, for communication, they are made for action: dancing, cycling, jumping fences and nice restaurants.’
We are very pleased to introduce P.A.M to Doomsday with "THE PSY HI LIFE" collection now available. Some images below from the look book by Brick Stowell.