Doomsday.

Doomsday Denial.

Doomsday Denial.

SSDD (Same Shit Different Day) is the diffusion line to Erik Brunetti’s FUCT label. Created as a modern tribute to classic American styling, the collection is made in Japan and features premium fabrication. SSDD pays homage to timeless wardrobe staples, selvedge denim and military-grade materials, as opposed to the subversive graphical nature of Brunetti’s street-driven FUCT aesthetic. SSDD is exclusive to Doomsday in Melbourne.

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